CRYPT is no traditional museum experience. It presents horror as a form of adaptive storytelling that connects people through shared emotion. With an on-site bar and constant events that align with their mission, CRYPT scares, entertains and educates their visitors.
The logo was achieved through analog manipulation, reflecting the genre's tactility and decaying aesthetics, while the typography balances between playfulness and professionalism. The taglines, photography and merchandise further capture the brand's cinematic and darkly humorous personality.
